A Brand New Recipe For Branding

In a recent article, I told the story of when I was a young whippersnapper, attaining classes at what was then and still is called "one of the more famous hotel schools in North America", the marketing professor gave us an interesting, but quite challenging assignment.

We were to find a hospitality business that marketed itself by using the participation of the owner as part of the "distinctiveness" of the business. At the time, this seemed like a most difficult assignment, because in those days, it seemed that not too many people really stood out in this field. At least that what it seemed like to me in my youth. Or maybe it was just that they did not want to either make a fool of themselves. There seemed little need to drive the world to their door. I chose a very different restaurant enclosed within an old 19th century Mansion in this very cosmopolitan city. It was called Julie's Mansion and was owned and operated by a very eccentric, but wonderful showman who knew that he had to differentiate his restaurant from all the rest. He knew that the best way to do that – after the assumption of great food, entertainment and service – was to turn himself into the "brand."

My job, as a young hospitality student, was to watch him carefully and learn as much as I could. One Saturday night I showed up and Julie was trying to 'insert' himself into the home team's pro hockey uniform. It was immediately obvious that Julie had never played hockey. To see a middle-aged man struggling to get into and then have to have me extricate him from the jersey, equipment, elbow pads et al, was hilarious for a young guy like me, who had been on skates and playing the game since age four. He certainly was not afraid to make a fool of himself. When I showed up that night, he had less than no idea what piece of equipment went where, and was struggling with the shin guards. He had got himself all tangled up with what he thought were hip guards, when in fact they were shoulder pads, worn over the shoulders. It was indeed the first time I had ever seen a 'player' wearing shoulder pads, stretched around his butt.

I helped him get 'dressed'. Next came the taping of the hockey stick. This was really hilarious, watching this fellow trying to figure out the right way to tape a hockey stick without making a mess of it and looking foolish to his customers. He had a special plan for that stick.

I taped his stick and now he was ready. He had on his uniform, equipment and helmet, borrowed from one of the local NHL players who were a frequent guest at the mansion. Now, he actually looked like a real NHL hockey player … in black and white running shoes, sans skates!

Then Julie 'flew through' the different alcoves and floors of the restaurant with a big ball of foodservice aluminum foil as his 'puck'. He stick-handled in and out and between tables, took shots with the aluminum ball off the walls, cross-checked his own waiters trying to serve tables, all the while yelling cheers and the phrase made famous' round the world, by Foster Hewitt : "he shoots …. he scores!" All this, at the top of his lungs. Then he had planned for a horn to sound loudly indicating that the 'period of play' in his imaginary 'game' was over. It was now time to go to the dressing room. In a flash, just like an on-stage magician, he quickly disappeared into thin air, hidden in his office.

My face was covered in tears. I could not stop laughing! The restaurant was in an uproar. Guests were laughing so hard … one guy literally fell off his chair. The waiters were laughing, the guests were laughing, I was laughing and all the while Julie was having a ball too. Here was a restaurateur who made his work fun.

I had not met one of these types before. I really liked and respected this fellow. But I figured then, and still today, that anyone who had that much fun … and made that much money … must know something the others did not. And he did. He became his own brand. 'Distinctive. 'Differentiated. 'There is attractive to people who are sick of seeing the same old, same old every day. People are attracted to differences not similarities. Take a look at what you can do with yours. It's right under your own nose.

© Copyright, Roy W. MacNaughton, 2006

Making Breast Enlargement Pills Work Better For You

Most women opt for breast enlargement pills instead of breast surgery because not only is breast augmentation dangerous; as are all surgical procedures, but they are also expensive and usually appear 'fake'. If you are a woman who wants larger breasts but without the extra dangers, cost, or scarring-then breast enhancement pills may be what is right for you.

How Do Breast Enlargement Pills Work?

The combination of drug properties and herbal properties in breast enlargement pills are what causes them to be effective in enlarging the breasts. To enhance your breasts, these pills have a specific combination of estrogen increasing properties and other ingredients that work to reactivate mammary gland growth as well as increase fat cell growth in the breasts.

This works over all in order to make the breasts larger by a half cup to even an increase of 4 whole cup sizes. It all depends on the type of breast enlargement pills you choose, how well you follow the directions provided by the manufacturer, as well as some other things you can do to increase the probability that the breast enlargement pill treatment will work for you and will work at its greatest capacity.

What Can I Do to Make My Breast Enlargement Pills Actually Work?

Some breast enlargement pills you buy will tell you that you should take X amount of the pills at X times of the day. It is important that you follow these instructions carefully and do not deviate from the plan. Taking "more" pills does not mean that the medication will work faster, in fact, deviating from what the manufacturer of the medication tells you to do could result in some serious side effects.

So, it is always best to stick with what they tell you to do. You should trust that the makers of the breast enlargement pills you have purchased have done their studies and know the correct dosage for each patient to take.

Ways to Make the Breast Enlargement Pills Work Quicker and More Efficiently?

One of the most important things you can do to increase your chances of the breast enhancement pills work more to your benefit and help you achieve the desired effects of having a half cup size to even a four cup size increase is to change some things in your lifestyle.

One thing you should do is avoid caffeine and other stimulant producing agents such as diet pills while you are on the breast enlargement pill therapy. The stimulants found in caffeine will inhibit the enhancement of your breasts by interfering with metabolism.

You should also lower your carbohydrates intake and increase your protein intake. This little change will help you to lose weight in other areas while the breastfeeding enhancement medications work in the area of ​​your breasts. Another good idea is to add at least 1,000mg of Vitamin C to your daily regimen. The Vitamin C will help you to absorb the components of the breast medication better and that show you better results from the breast enhancement treatment.

Adding breast enlargement pills, lotions, and serums can also help you boost the effectiveness of the breast enhancement therapy. Doing some light massage to the breasts while you apply these creams or toxins will also help to stimulate growth and help the ingredients of the serums, creams, or lotions to penetrate the breast tissue.

Shipping Companies’ International Services – What Mode of Transport to Use?

There are a few freight forwarders which ship goods only within the same country. Usually, the shipping companies' international services are quite extensive. Most are able to arrange any mode of product transportation for their clients. You will certainly get the advice and assistance that you require to make a decision, but the final choice is yours. That is why it is important to know as much as possible about the available options and to be able to define your needs clearly.

The choices of transport which you can select from include road, rail, sea and air. Of course, the range of options may be limited depending on the initial location of the goods and their final destinations. For instance, if you want to use shipping companies' international services for transporting goods from New Zealand to Australia or from the US to Europe, you will have just two variants – sea and air. Taking, these limits into account, you can quickly define the criteria which you will base your choice on.

What is the nature of your product? What are the weight, size and volume of the goods? Perishable products such as fruits and vegetables require faster shipping from one country to another so that they can be effectively preserved. In this case, speed should be the leading criterion when making a choice. Most companies export large volumes of goods with reasonable weight and this is the reason why sea transport is often preferred for international shipping. This mode of transport is suitable for goods with odd shapes and sizes. On the other hand, for a small volume of goods even air transport can be cheaper.

How important are speed and safety for you? Undoubtedly, the fastest choice of transport available is air. However, it is typically the most expensive of all shipping companies' international services as well. In this case, you have to know exactly how much faster delivery will cost you and whether you can afford to pay the price.

When it comes to safety, you have to consider the risks associated with the different kinds of transport. For instance, air transport accident is much less likely than a road transport accident. However, in case of a plane crash, the risk of your goods being completely destroyed is times higher.

How much can you afford to pay for the transportation of your goods? It is best to compare the costs of each mode of transport for your particular product depending on its nature, size and volume. This will help you make the right choice between the shipping companies' international services.

Credit Card Debt Consolidation – The Hidden Dangers

Credit card debt consolidation sounds great, pay off high interest bills, but credit card debt consolidation has hidden dangers that you must be aware of before you proceed. Drowning in debt can be frustrating and anxiety filled but make sure the relief you seek is truly beneficial to you, let’s discuss what to watch out for.

Credit card debt consolidation loans offer the ability to swoop in and pay off your high interest card debt, allowing you to apply more of your payments towards your balance owed and seize control of your finances back from your creditors. It seems like an easy choice on the surface, and in most cases it is beneficial but there are some common financial traps you must avoid if you get a consolidation loan.

Remember that your new loan is just that, a loan, with financing fees and charges for the approval of your new consolidation loan. This in and of itself is normal, but be wary of companies that charge very high financing charges for the privilege of your loan. You may be reducing your rates with the new loan but there is no reason that you should pay more than you have to finance your consolidation.

Many credit card debt consolidation companies will offer to negotiate settlement of your debt on your behalf with your creditor. What this means is they will negotiate with your debt holder to have a portion of your debt forgiven in return for an immediate pay off of the remaining amount with the consolidation loan. This is very commonly accepted by credit card companies for delinquent accounts as they would rather write off the debt and get paid a little than risk your bankruptcy and non payment in full.

If you choose to settle your credit card debt, simply be aware of the tax ramifications for doing so, forgiven debt is typically looked upon as income come tax time with the IRS. For large settlements you might wish to seek the consultation of an accountant or tax attorney in order to receive a professional consult for your situation.

Also be aware of the affect settlement and consolidation will have on your credit score. You may already have bad credit, and are not in the process of rebuilding yet, then this won’t concern you much. Settlement of your debt has a negative impact on your credit score, and can take years to rebuild from.

Lastly, always be sure to work with a reputable and trusted online credit card debt consolidation company. There are many services fighting for your business, some promise more than they can deliver. There are companies that have earned their trust over many years through hard work and service to people just like you, stick with them for your next consolidation loan.